In October 2017, Dr. Andrew Wallace, Director and Veterinary Surgeon at Buckingham Equine Vets, contacted me searching for a veterinary website designer and photographer. Andrew had be referred to me having seen the branding, website design and photography work I’d done for Hook Norton Veterinary Group and was in need of a new website for Buckingham Equine Vets to promote his award-winning equine practice. He also required professional photography to accompany the site and their future marketing and was delighted to find that I could offer a complete package tailored to his budget.
Photography
In mid-October 2017, I visited Buckingham Equine Vets to spend a day photographing Andrew and his team at work as well as capturing team shots, lifestyle images and shots of the practice and facilities. Although I would normally conduct a shoot of this type over 2 days, it was imperative this was done in a single day due to staff commitments (often the vets are out on the road) and to ensure the facilities were not being required for any treatments. With some careful planning between Andrew and I, a shoot schedule was produced and a selection of the shots taken can be seen in the gallery above and also on the photography section of my website.
Website design
With the photographs taken, set to work on designing their new veterinary website in early November 2017. The site was required for the end of January 2018 to coincide with the opening of Buckingham Equine Vets’ second practice in Bedfordshire and the new website would also be entered into the website category of the SME Buckinghamshire Business Awards which they we subsequently shortlisted as a finalist.
As with most sites I design, I used the homepage as a shop window to promote all the different services and facilities available at the practice with quick links to the 6 specialist equine departments where more detailed information could be found on each topic. A YouTube video was created using drone cinematography and a custom Google map embedded to show the geographical areas serviced by the practice. Other features included social media integration and several online forms including client registrations, vetting requests, general contact enquiries and an e-newsletter sign-up. The whole site was designed via a custom WordPress layout and built to be fully responsive on desktop, tablet and mobile.
The finished site was launched in January 2018 and can be seen at www.buckinghamequinevets.com.
