Brixworth Laser & Skincare deliver the latest in laser and skin treatments at their state-of-the-art studio in Brixworth, Northamptonshire. In mid-2016, I was asked to produce the branding and responsive website design for the new company.
The brief by Brixworth Laser and Skincare (BLC) was to create a fresh, clean and minimal looking site that would promote the advanced technology used by BLC in their sate of the art laser and skincare treatments. They also wished to create a brand that would sit harmoniously with their sister company Brixworth Dental Care.
Brixworth Dental Care is a well-established business and in 2014 I had the pleasure of totally rebranding their business as well as creating their new website, printed material and interior/exterior signage and displays. As part of the re-brand, business owner Helen Hutchings employed an interior design company to re-fit the interior who I worked alongside to ensure the new brand value were upheld. The result of this investment was a top of the range dental facility both from a brand, graphic and interior perspective. As such, Helen was keen to operate the new Brixworth Laser and Skincare business from the same premises – a sensible move as it would bring both dental and skincare treatments under one roof as well as cross marketing the two businesses.
It was for this reason that I decided to keep the new BLS logo in the same style as Brixworth Dental Care, the only exception being to change the orientation of the yellow corner from the left to the right. With some small modifications to the signage for Brixworth Dental Care, both businesses could then sit alongside one another without any need to alter the interior and minimising any impact on the current dental business.
The new website for Brixworth Laser and Skincare was launched in October 2016 and as standard is fully responsive on desktop, tablet and mobile. Other work includes the creation of their advertising, stationery and signage.