Royds Withy King are one of the leading law firms in the UK with offices based both in Bath and throughout the South. In July 2018, their marketing executive contacted me as the firm required a freelance graphic designer to produce a 12-page Private Wealth brochure along with additional marketing material including folders, business cards and a pop-up promotional banner.
The Private Wealth brochure was to be tailored towards high net worth individuals, particular those that own businesses and/or who have complex financial needs (business and personal).With a brief to promote the emotional and functional benefits of using a leading law firm to assist in their private wealth management, I was tasked to promote this message through imagery and bold typography that promoted the message of ‘Grow, Protect and Share’. With a logo and colour palette already set,
A 12-page brochure with double page spreads dedicated to promoting the ‘Grow, Protect and Share’ aspects of the Private Wealth service offered by Royds Withy King.
Pop-up banner, business card and folder
A pop-up display banner was produced to accompany the launch party fo the Private Wealth service. This, along with tailored business cards and A4 folder were designed to match the branding and visual look and feel of the brochure to provide a complete marketing package.